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What is a Digital Agency?
In a world where smart phones and the internet of things are prevalent in our daily lives, new marketing and advertising strategies are now being developed to cope up with the fast emerging technological trends that will soon replace traditional marketing. Welcome to the world of digital marketing and the full service ‘digital agency’ that is now slowly replacing print, radio and television marketing strategies which are the original foundation of traditional marketing. The new word "Digital Agency" is not just a buzzword it is now a core business partner to help you project and implement digital marketing strategies and growth in this fast emerging digital times.
to best explain exactly the difference between a digital agency from other types of marketing and advertising firms, we’ll highlight some of the key distinction:
Content vs Influencer marketing, which is best for your brand?
Content marketing is perhaps the most cost-effective method of creating brand awareness. So it’s no wonder why more and more companies are opting for content marketing. In 2009, content marketing strategies had generated more revenue than traditional radio and tv advertising, and in 2019 it is expected to generate more than $300 billion in revenue.
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Given how effective content marketing is, it naturally poses the question — should you focus on content or influencer marketing in promoting your brand? Here’s your answer. Content marketing and influencer marketing are different pieces of the same puzzle. In fact, influencer marketing is an integral part of content marketing.
Influencer marketing is not a new concept. Earlier, brands would collaborate with celebrities to promote their products and services. However, now that times have changed, people find it difficult to trust brand messages from celebrities. And so, businesses have started collaborating with influencers — people who have large, engaged social media followings and who are experts in their niches.
From 2016 to 2017, there has been more than a 325% increase in searches for the term “influencer marketing.” According to an Influencer Marketing Hub study, more than 200 new agencies have been established who focus on influencer marketing. The same report states that 28% of marketers found it to be the fastest method of acquiring customers.
Let’s have a look at the benefits of both influencer and content marketing. And why they need to be integrated for the best results. click the next video to learn more.
Content marketing vs Influencer marketing our verdict